Tips for Getting and Keeping Clients

Tips for Getting and Keeping Clients

Tips for Getting and Keeping Clients You’re a freelancer and you live and breathe by your clients, right? That makes getting and keeping clients fundamental to the success of your business. Many of my clients’ have been with me since the early days of Virtuoso-PA, steadfastly every month I receive a regular stream of work from them. I’ve become an integral part of their team and I obviously want to keep it that way. How have I managed to do it? Here are my five quick tips for getting and keeping clients. 9…Read more
Continual Learning for Business Growth

Continual Learning for Business Growth

Continual Learning Is Part of the Game No matter how much or how little formal education you have when you start your business.... continual learning is part of business growth. Without the willingness to keep learning, you’ll get swallowed up by those who are willing and open to keep learning. [bctt tweet="Change is part of the landscape of business." username="VirtuosoPA"] What was popular yesterday is not popular today. It's and ever changing landscape. This requires any business owner to keep learning. To keep learning is to stay in business. Regardless of how much you…Read more
Put some Spring back into your Business Goals

Put some Spring back into your Business Goals

It’s Springtime and a perfect time to Re-evaluate your Goals. Can you believe it's Springtime? The time just zooms by doesn't it? Time sure does fly when you're having fun and keeping busy within your business. The beginning of spring heralds a time of new beginnings and fresh starts. So it’s an excellent time to look at the goals you set yourself at the start of the year - just to make sure you're on target. It’s a perfect time to re-evaluate and take a good look at every aspect of your business. During…Read more
How to Re-purpose and Refresh Your Content

How to Re-purpose and Refresh Your Content

Re-purpose and Refresh Your Content to Reuse Keeping content fresh is an important part of making content marketing work for your business. A really fast way to boost the effectiveness of the content you’ve worked hours on is to re-purpose and refresh the content you already have. I can’t think of anyone who, while running a small business has the time to write a daily blog, especially if you haven’t the funds to support a team of content writers. Adding to the equation content gets old, and information becomes outdated. That doesn’t mean…Read more
8 Free Tools and Software to Streamline Your Business

8 Free Tools and Software to Streamline Your Business

Free Tools and Software to Streamline Your Business Starting up in business can be an expensive time and you don’t want to make any costly mistakes, especially where purchasing tools and software for your business is concerned. People love quoting that nothing in life is free, but when it comes to awesome tools and software that you can put into use for your business right now, nothing could be further from the truth. There are an array of great free tools and software available that can help you run your entire business. Here…Read more
How and Why to Create a Mission Statement

How and Why to Create a Mission Statement

Crafting Your Mission Statement A well-crafted mission statement can help you focus on your business better. When you decide to create a mission statement, it requires that you sit down and truly consider what you want to accomplish with your business outside of making money. You can look at it every day, hanging on your office wall and it will empower you to do the best at all times for your business and your clients’. A mission statement needs to explain why your business exists. It guides your actions (and the actions of…Read more
How to Identify Your Target Audience and Ideal Customer

How to Identify Your Target Audience and Ideal Customer

How to Identify Your Target Audience and Ideal Customer One of the most important issues to address in your business life is identifying your target audience and ideal customer. Without honing in on a specific target audience, you run the risk of missing the mark. There are several easy steps to identify your target audience and ideal customer. For the first 6 months of business I was marketing to everyone. The clients’ I gained during that time weren’t the best fit for me and my business values; although it was good to have…Read more
Business Money Management

Business Money Management

Business Money Management: DIY or Hire a Professional? With the cut-off date for online self-assessment looming (31/01/2016) many small business owners are thinking about their business money management and submitting their tax returns. [bctt tweet="Hiring a professional to help you manage your money is something every business owner must decide upon eventually."] Whether you hire a professional to help you or not, you are not ever absolved of the personal, legal and financial responsibility of managing your business's money legally, ethically and correctly. So, how do you know whether or not you should…Read more
Stressful Business Situations

Stressful Business Situations

Keeping a Cool Head in Stressful Business Situations It's no secret that work life can be stressful, especially for sole traders who are solely responsible for their own and their family's livelihood. Although I'm not a Doctor or Counsellor I have learnt how to cope and and stay calm when stressful business situations arise, a few simple steps can keep the stress at bay and help you keep your cool. Especially at this time of year when we also have a whole host of appointments and family social activities to deal with. [bctt…Read more
How to Balance Your Work Schedule during Christmas

How to Balance Your Work Schedule during Christmas

Balance work schedule at Christmas This is my third Christmas in business but during my first year I started to panic. How was I going to balance work schedule at Christmas? I needed time with my business clients' and was also in dire need of time to spend with family and friends. I needed a break, but also didn’t want to lose clients’ during my time off from work and my business. What a quandary to be in? Once the holidays come around it seems schedules and staying on task fly right outside the…Read more