Marketing

Marketing tips, both online and offline for small business owners.

How to Write Content When You’re Not a Writer

How to Write Content When You’re Not a Writer

As a small business owner or freelancer you’re called on to manage a variety of tasks. One of those tasks, due to the importance of good content, is writing. You need content to create blogs, sales copy and to use on social media. This can be a daunting and a potentially overwhelming concept. Many people fear writing or put it off because they don’t consider themselves to be writers. Well, here’s some excellent news!  You don’t have to be a “writer” to write content for your website. There’s a difference between an article published…Read more
Using Social Media as a Lead Generation Tool

Using Social Media as a Lead Generation Tool

Social Media is an excellent tool for lead generation. At your fingertips you have access to thousands of people - it's like a mega networking event on steroids. But, how do you use social media to attract the right audience and generate the right leads for your business? Every type of marketing, no matter the goal, starts with the same thing: · Know Your Audience - You have to know everything you can about your audience. Who exactly are they? What is their sex? What are their fears and concerns? What problems do they…Read more
Writing a Subject Line That Encourages Interaction

Writing a Subject Line That Encourages Interaction

How to write a great Subject Line You’ve finally got some subscribers to your email list, and now you want to start getting some interaction from them. You want them to read the information and answer your calls to action. But first, you have to get them to open the emails. All that starts with crafting the subject line which will encourage opening of your email messages. If like me you have many emails arriving in your inbox on a daily basis, how do you ensure the ones you send are going to…Read more
Increase Conversion Keep Email Marketing Simple

Increase Conversion Keep Email Marketing Simple

Keep Email Marketing Simple Email marketing is a very effective way to market your products, services and information to your audience. But, it can be just as easy to confuse your readers to the point that they do not take action or worse case scenario, they don't even open your email. If you want to improve conversions, and get a fantastic opening rate consider these ways to keep email marketing simple. Create Attention-Grabbing Headlines - When someone opens an email, the headline is the first thing they will see after the subject line…Read more
What Freebie can you Offer Subscribers?

What Freebie can you Offer Subscribers?

Everyone loves a Freebie The freebie is a popular way to entice a new subscriber to offer up their information so that you can have them on your email list. The important thing about a freebie is that it should be useful, valuable and of the same quality as the things you sell to your audience. If it’s a lesser value, they may not realise it and they will think this is an example of the type of work that you do and not buy your products or use your services. If you…Read more
E-newsletters How to Personalise for Excellent Opening Rates

E-newsletters How to Personalise for Excellent Opening Rates

AFTER Your Subscribers have Opted In I’ve been working alongside a client for a few weeks now. They want to increase the subscribers to their e-newsletters and also get excellent opening rates. We’ve been doing a lot of brainstorming; trying to come up with ways to make their monthly newsletters more personal and relevant and at the same time offer value to their subscribers. One thing which didn’t take a lot of brainstorming and was agreed by everyone is that the best email subscription forms ask for very little information to begin with.…Read more
Email Marketing 7 Ways to Success

Email Marketing 7 Ways to Success

Get Out of the Email Marketing Rut It’s an age old issue; you set up your email marketing campaign a few years ago, times gone by and you start working on auto-pilot with it, you let everything get a little stale and jaded. You're not getting the results you used to get. And you wonder why. Chances are it's because you're in an email marketing rut. If you want to get out of the email rut, and get back the amazing opening rates you used to get, you had best to come up…Read more
Marketing for Start-ups

Marketing for Start-ups

Marketing for Start-ups All marketing for start-ups should be prepared with the idea that you want to build brand awareness, while earning attention and making connections for the future. In this way, when you actually advertise or try to sell something to your audience, they already feel as if they know, like and trust you. Create a Marketing Plan Your first step toward marketing for start-ups is to create a marketing plan. A marketing plan will include the following: * A short description of your business and the service you offer * Your…Read more
Creating Online Presentations and Slideshows

Creating Online Presentations and Slideshows

Creating Online Presentations and Slideshows It's easy to forget that content isn't just a blog post or an article. There are many different types of content marketing that get results. The ones I like to use for my content marketing that really work for me are presentations and slideshows. Following on from my blog last week I've received many emails asking for further advice about creating Presentations and Slideshows. If you can use PowerPoint, you can put a presentation and slideshow together. There are a few places where you can put a presentation…Read more
How to Re-purpose and Refresh Your Content

How to Re-purpose and Refresh Your Content

Re-purpose and Refresh Your Content to Reuse Keeping content fresh is an important part of making content marketing work for your business. A really fast way to boost the effectiveness of the content you’ve worked hours on is to re-purpose and refresh the content you already have. I can’t think of anyone who, while running a small business has the time to write a daily blog, especially if you haven’t the funds to support a team of content writers. Adding to the equation content gets old, and information becomes outdated. That doesn’t mean…Read more
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