8 Free Tools and Software to Streamline Your Business

8 Free Tools and Software to Streamline Your Business

Free Tools and Software to Streamline Your Business Starting up in business can be an expensive time and you don’t want to make any costly mistakes, especially where purchasing tools and software for your business is concerned. People love quoting that nothing in life is free, but when it comes to awesome tools and software that you can put into use for your business right now, nothing could be further from the truth. There are an array of great free tools and software available that can help you run your entire business. Here…Read more
How and Why to Create a Mission Statement

How and Why to Create a Mission Statement

Crafting Your Mission Statement A well-crafted mission statement can help you focus on your business better. When you decide to create a mission statement, it requires that you sit down and truly consider what you want to accomplish with your business outside of making money. You can look at it every day, hanging on your office wall and it will empower you to do the best at all times for your business and your clients’. A mission statement needs to explain why your business exists. It guides your actions (and the actions of…Read more
Advantages to Creating an Editorial Calendar plus FREE download

Advantages to Creating an Editorial Calendar plus FREE download

Advantages to Creating an Editorial Calendar As you develop a content strategy, it's important to start thinking of yourself as a publisher. I know, yet another 'hat' to wear. Publishers have everything planned out in advance based on a month to month cycle. They know in advance exactly what type of content they need to create and produce for the month of say 'February' and why. If you think more like a publisher, you're going to be much more successful in your content strategy implementation, if you use an editorial calendar. I also…Read more
8 Time Management Tips ~ Manage your Time Productively

8 Time Management Tips ~ Manage your Time Productively

Manage your Time It's amazing how much some people manage to get done, while others seem to be stuck in a rut without enough time in the day to accomplish much of anything. But, here's the secret. Everyone has the same amount of time in every single day. It's one way in which we are all created equal. It's now time to take charge of the clock and manage your time. Track Your Activities for a Week To get a real picture of how you spend your time, try tracking everything you do…Read more
How to Identify Your Target Audience and Ideal Customer

How to Identify Your Target Audience and Ideal Customer

How to Identify Your Target Audience and Ideal Customer One of the most important issues to address in your business life is identifying your target audience and ideal customer. Without honing in on a specific target audience, you run the risk of missing the mark. There are several easy steps to identify your target audience and ideal customer. For the first 6 months of business I was marketing to everyone. The clients’ I gained during that time weren’t the best fit for me and my business values; although it was good to have…Read more
8 Email Management Tips

8 Email Management Tips

Email Management Tips If you feel that email feels like more burden than it's worth, then you need email management tips. The truth is, email is a valuable tool that has revolutionised the way that we work, if you feel like email is a burden and a drain on time you need help on how to deal with it and making it less of a burden. When used correctly, email is a terrific time saver and productivity tool. For many of us, without access to the type of email we're used to using…Read more
Using Pinterest for Business

Using Pinterest for Business

Pinterest for Business Until recently I only dabbled in Pinterest; I used it as a very occasional evening and weekend thing to do for myself not for my business. I had purchased a few things in the past which I had seen on others Pinterest boards. But, the penny still hadn’t dropped and my brain hadn’t engaged that Pinterest is a fantastic social media marketing tool. It wasn’t until one of my clients’, who owns a very visual business asked if I would set up an account for them that the penny finally…Read more
7 Reasons why I Love being a VA

7 Reasons why I Love being a VA

Why I love being a VA On Sunday evening I was chatting to a friend and she was amazed that I had no sense of the Monday morning blues; I was actually happy about getting back into work mode the next morning. She asked me to explain why, so I had a think about it ~ although I didn't have to think about it for long. I basically love being a VA (virtual assistant) for a number of reasons and none of the reasons has anything to do with a relaxing work-life or…Read more
Business Money Management

Business Money Management

Business Money Management: DIY or Hire a Professional? With the cut-off date for online self-assessment looming (31/01/2016) many small business owners are thinking about their business money management and submitting their tax returns. [bctt tweet="Hiring a professional to help you manage your money is something every business owner must decide upon eventually."] Whether you hire a professional to help you or not, you are not ever absolved of the personal, legal and financial responsibility of managing your business's money legally, ethically and correctly. So, how do you know whether or not you should…Read more
Stressful Business Situations

Stressful Business Situations

Keeping a Cool Head in Stressful Business Situations It's no secret that work life can be stressful, especially for sole traders who are solely responsible for their own and their family's livelihood. Although I'm not a Doctor or Counsellor I have learnt how to cope and and stay calm when stressful business situations arise, a few simple steps can keep the stress at bay and help you keep your cool. Especially at this time of year when we also have a whole host of appointments and family social activities to deal with. [bctt…Read more