Support Local Business Week 16-22nd May

Support Local Business Week 16-22nd May

Support Local Business Being as it’s Local Business week I’m focussing this blog on the many benefits of buying local, and why everyone should, seek out and support their weekly farmers markets. Buy from the local corner shop. Eat, drink and meet friends at local independent cafés; and find your gift purchases from the small, local designers or artisans. The recipients of the latter will be far more thrilled with the individuality of the gift, rather than something which is mass manufactured. I am so passionate about local business, that not only do…Read more
Email Marketing 7 Ways to Success

Email Marketing 7 Ways to Success

Get Out of the Email Marketing Rut It’s an age old issue; you set up your email marketing campaign a few years ago, times gone by and you start working on auto-pilot with it, you let everything get a little stale and jaded. You're not getting the results you used to get. And you wonder why. Chances are it's because you're in an email marketing rut. If you want to get out of the email rut, and get back the amazing opening rates you used to get, you had best to come up…Read more
Tips for Getting and Keeping Clients

Tips for Getting and Keeping Clients

Tips for Getting and Keeping Clients You’re a freelancer and you live and breathe by your clients, right? That makes getting and keeping clients fundamental to the success of your business. Many of my clients’ have been with me since the early days of Virtuoso-PA, steadfastly every month I receive a regular stream of work from them. I’ve become an integral part of their team and I obviously want to keep it that way. How have I managed to do it? Here are my five quick tips for getting and keeping clients. 9…Read more
Marketing for Start-ups

Marketing for Start-ups

Marketing for Start-ups All marketing for start-ups should be prepared with the idea that you want to build brand awareness, while earning attention and making connections for the future. In this way, when you actually advertise or try to sell something to your audience, they already feel as if they know, like and trust you. Create a Marketing Plan Your first step toward marketing for start-ups is to create a marketing plan. A marketing plan will include the following: * A short description of your business and the service you offer * Your…Read more
Continual Learning for Business Growth

Continual Learning for Business Growth

Continual Learning Is Part of the Game No matter how much or how little formal education you have when you start your business.... continual learning is part of business growth. Without the willingness to keep learning, you’ll get swallowed up by those who are willing and open to keep learning. [bctt tweet="Change is part of the landscape of business." username="VirtuosoPA"] What was popular yesterday is not popular today. It's and ever changing landscape. This requires any business owner to keep learning. To keep learning is to stay in business. Regardless of how much you…Read more
Multitasking or one Project at a Time?

Multitasking or one Project at a Time?

Rub your belly and head in opposing directions all day! That's multitasking. If, like me you are a freelancer, you’re likely to be working on many projects together simultaneously. You might have five to ten clients with various projects at differing stages. So, is it better to focus on one project at a time or multitask? Well, the verdict is in about multitasking: study after study shows that people who 'think' they are good at multitasking really aren’t. The real question should be: How do I handle multiple projects by multiple clients in…Read more
Benefits of Twitter for business

Benefits of Twitter for business

Benefits of using Twitter for business To Tweet or Not to Tweet; should you use Twitter for business? I speak to many small business owners on a regular basis and many of them say that they are going to leave Twitter, or not use Twitter for business; that it’s just not relevant for them any more. I'm often bemused and question why and I spend most of the meeting regaling Twitter. The truth is, it’s not Twitter that’s the problem, it’s the users that are the problem. Here's how I begin.. Yes, automation…Read more
Put some Spring back into your Business Goals

Put some Spring back into your Business Goals

It’s Springtime and a perfect time to Re-evaluate your Goals. Can you believe it's Springtime? The time just zooms by doesn't it? Time sure does fly when you're having fun and keeping busy within your business. The beginning of spring heralds a time of new beginnings and fresh starts. So it’s an excellent time to look at the goals you set yourself at the start of the year - just to make sure you're on target. It’s a perfect time to re-evaluate and take a good look at every aspect of your business. During…Read more
Creating Online Presentations and Slideshows

Creating Online Presentations and Slideshows

Creating Online Presentations and Slideshows It's easy to forget that content isn't just a blog post or an article. There are many different types of content marketing that get results. The ones I like to use for my content marketing that really work for me are presentations and slideshows. Following on from my blog last week I've received many emails asking for further advice about creating Presentations and Slideshows. If you can use PowerPoint, you can put a presentation and slideshow together. There are a few places where you can put a presentation…Read more
How to Re-purpose and Refresh Your Content

How to Re-purpose and Refresh Your Content

Re-purpose and Refresh Your Content to Reuse Keeping content fresh is an important part of making content marketing work for your business. A really fast way to boost the effectiveness of the content you’ve worked hours on is to re-purpose and refresh the content you already have. I can’t think of anyone who, while running a small business has the time to write a daily blog, especially if you haven’t the funds to support a team of content writers. Adding to the equation content gets old, and information becomes outdated. That doesn’t mean…Read more