Using Social Media as a Lead Generation Tool

Using Social Media as a Lead Generation Tool

Social Media is an excellent tool for lead generation. At your fingertips you have access to thousands of people - it's like a mega networking event on steroids. But, how do you use social media to attract the right audience and generate the right leads for your business? Every type of marketing, no matter the goal, starts with the same thing: · Know Your Audience - You have to know everything you can about your audience. Who exactly are they? What is their sex? What are their fears and concerns? What problems do they…Read more
Benefits of Twitter for business

Benefits of Twitter for business

Benefits of using Twitter for business To Tweet or Not to Tweet; should you use Twitter for business? I speak to many small business owners on a regular basis and many of them say that they are going to leave Twitter, or not use Twitter for business; that it’s just not relevant for them any more. I'm often bemused and question why and I spend most of the meeting regaling Twitter. The truth is, it’s not Twitter that’s the problem, it’s the users that are the problem. Here's how I begin.. Yes, automation…Read more
Advantages to Creating an Editorial Calendar plus FREE download

Advantages to Creating an Editorial Calendar plus FREE download

Advantages to Creating an Editorial Calendar As you develop a content strategy, it's important to start thinking of yourself as a publisher. I know, yet another 'hat' to wear. Publishers have everything planned out in advance based on a month to month cycle. They know in advance exactly what type of content they need to create and produce for the month of say 'February' and why. If you think more like a publisher, you're going to be much more successful in your content strategy implementation, if you use an editorial calendar. I also…Read more
Using Pinterest for Business

Using Pinterest for Business

Pinterest for Business Until recently I only dabbled in Pinterest; I used it as a very occasional evening and weekend thing to do for myself not for my business. I had purchased a few things in the past which I had seen on others Pinterest boards. But, the penny still hadn’t dropped and my brain hadn’t engaged that Pinterest is a fantastic social media marketing tool. It wasn’t until one of my clients’, who owns a very visual business asked if I would set up an account for them that the penny finally…Read more
Social Media Terminology for Beginners

Social Media Terminology for Beginners

Social Media Terminology for Beginners   The Virtuoso-PA short guide to the Social Media terminology used on popular social networks. I've been asked numerous times by clients' what the meaning of an RT is; not everyone knows that it's good to be added into someone's' circle and what it means.  As we all have to start somewhere I've decided to write this blog for newbies to Social Media. Twitter: Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets". Twitter currently has 304 Million…Read more
Social Media Tips; 10 easy tips to try

Social Media Tips; 10 easy tips to try

10 Top Social Media Tips Small Business Social Media can appear daunting when you first take the plunge. A questions often asked is "How am I ever going to be seen amongst the multiple millions of other social media accounts?" The simple answer is, you reap what you sow. You just have to take note of these 10 Top Social Media Tips and act on them. Yes, It is achievable; one simple way of making yourself seen and heard by your target audience is to follow these 10 Top social media tips and you'll be…Read more
Why Social Media Traffic Matters

Why Social Media Traffic Matters

Social Media Traffic Matters I did a bit of window shopping at the weekend, three hours of pavement pounding and only a few pounds spent. I’m a typical woman and can easily spend hours browsing around the high street stores making mental lists about what I want to buy in future or what I can get my Mum for her next birthday. Now I bet your asking why this has anything to do with why social media traffic matters. So, I'll explain. I never have a list of predefined shops I want to…Read more