How to Write Content When You’re Not a Writer

How to Write Content When You’re Not a Writer

As a small business owner or freelancer you’re called on to manage a variety of tasks. One of those tasks, due to the importance of good content, is writing. You need content to create blogs, sales copy and to use on social media. This can be a daunting and a potentially overwhelming concept. Many people fear writing or put it off because they don’t consider themselves to be writers. Well, here’s some excellent news!  You don’t have to be a “writer” to write content for your website. There’s a difference between an article published…Read more
Using Social Media as a Lead Generation Tool

Using Social Media as a Lead Generation Tool

Social Media is an excellent tool for lead generation. At your fingertips you have access to thousands of people - it's like a mega networking event on steroids. But, how do you use social media to attract the right audience and generate the right leads for your business? Every type of marketing, no matter the goal, starts with the same thing: · Know Your Audience - You have to know everything you can about your audience. Who exactly are they? What is their sex? What are their fears and concerns? What problems do they…Read more
Start-ups: Why it’s best to hire Freelancers.

Start-ups: Why it’s best to hire Freelancers.

The many Benefits of Hiring Freelancers When you start up your small business, it can be very tempting to build a team and employ staff. Especially if you have recently signed a long-term contract with a client. It’s a given that you are going to wonder how you are going to cope with the extra workload, the need for another pair of hands to lighten the load will be strong. However, the unexpected can and does happen. This leaves the businesses with the tough decision of terminating one or more employees. By outsourcing…Read more
Treat your initial contact with a VA as a job interview.

Treat your initial contact with a VA as a job interview.

I would be disappointed if potential clients DIDN’T treat our initial contact as a job interview. I’m a business owner and have been successfully running my Virtual Assistant business for just over three years.  I personally wouldn’t walk into a ‘pop-up’ business and hand over my hard earned cash. Neither would I do the same with an online business without first checking its credentials. So in the same respect wouldn’t expect a fellow business owner to hand over their business administration, and all of their sensitive business information to me. Without first running…Read more
Sole Traders you can take time off for Holidays. Here’s How.

Sole Traders you can take time off for Holidays. Here’s How.

Sole Traders and Holidays Having recently spoken to many small business owners about the summer holidays, I am not surprised to hear that some have not actually had a holiday for at least 5 years. “How on earth can I go on holiday, what would my clients do?” “It would be more stressful to be on holiday than at work” “Holiday, what’s that?” “What would I do if there was an emergency?” Sound familiar? In the weeks leading up to your holiday start making a list of work that needs to be completed…Read more
How to Start a Virtual Assistant Business

How to Start a Virtual Assistant Business

Over the past 3 years’ not many months have gone by when I haven’t received an email asking me for advice on how to start a virtual assistant business. I’ve mentored a few new VAs, so I thought I would put it all down in one place. Before you read further. I have no interest in building or starting a profitable virtual assistant advisory service, neither do I want to offer courses as a VA coach. I am 'just' a hard working, happy virtual assistant offering a little advice to those who want…Read more
Top Tips for the new Freelancer

Top Tips for the new Freelancer

Top Tips for the new Freelancer I’ve been a freelancer for just over three glorious years now. I am more than qualified to let everyone know that starting out as a freelancer is utterly terrifying. I can assure you of that much. But don't let that scare you. I remember well the first time my business phone rang and I knew it was a potential new client. I went to pieces. All of my past experience and the confidence that I knew I had went away. It vanished and reduced me to a…Read more
How much is your time worth to you?

How much is your time worth to you?

As the old adage goes, time is money. Time is something that most of us like to think we manage well. Truth is it’s often the last thing we actually think about. No wonder so many small business managers and sole traders frequently say such things as ‘There just aren’t enough hours in the day’ or ‘I haven’t had time to do the things I planned’, or even ‘I don’t know where the week’s gone!’ Running a successful business, however big or small, relies a great deal on the management of time. It’s…Read more
Do you Really need Customer Relationship Management – CRM?

Do you Really need Customer Relationship Management – CRM?

One of the most used acronyms over the past few years in the business world has to be CRM. As a start-up three years ago one of the first questions I was asked via Social Media was "What CRM system do you use?" I have to admit I had to Google what is was. I’m old school and had never heard of it before. Soon I discovered that CRM was the buzzword for a customer database. This is what I discovered when researching CRM. What are the key functions of a CRM System?…Read more
Writing a Subject Line That Encourages Interaction

Writing a Subject Line That Encourages Interaction

How to write a great Subject Line You’ve finally got some subscribers to your email list, and now you want to start getting some interaction from them. You want them to read the information and answer your calls to action. But first, you have to get them to open the emails. All that starts with crafting the subject line which will encourage opening of your email messages. If like me you have many emails arriving in your inbox on a daily basis, how do you ensure the ones you send are going to…Read more